Wednesday, April 9. 2008
Just seen Cloverfield and wasn't that impressed. The hype promised a lot but the film delivered little. And even worse was the in your face product placement for a certain mobile phone manufacturer. During the party someone starts filming the speech on one of the manufacturers phones and holds it up in front of the camera. The camera then 'accidentally' zooms in on the phone when trying to zoom in on the speaker. Later on the main characters phone battery dies so he goes into a electronics store that's being looted and goes and grabs a battery off a display full of this manufacturer's accessories (do new batteries even come charged?). And then in the subway station there is a huge poster for this manufacturer on the wall and is nearly every shot. At one point a character is stood in front of it whilst giving a speech but enough to the side as to not obstruct the companies name. There is also another blatant product placement for an American drink (Mountain Dew) where there is a vending machine in the room they are in and it is in most shots.
It's a shame because this film promised a lot but then again most of it was via viral marketing.